It is hard to believe it but eBay is turning 17.

To help celebrate, the company is introducing a new logo design.

A minimalist design… simple Univers Extended font type and fast-food color scheme (popular with companies in the 90s), not a radical departure but better than the old one. Settle down there e-b-a-y and act your age.

The new logo will roll out to the website and advertising in October but eBay has produced a niffy one page website using HTML5 (clever parallax scrolling effect).

Now if they did something about their main website. Ugh.