It has been an obvious feature long time coming: Scheduled Posts. Finally, you can do inside Facebook what third-party tools like HootSuite and TweetDeck have done for years. That is, if you can find the feature.
Rolled out along with page security (admins can now assign roles), Facebook decided to make the scheduler a little hard to find.
Maybe it is Facebook’s aggressive development cycle but I always get the feeling that half the features are afterthoughts, retrofitted into an architecture designed for something else.
Now that Facebook is a public company, I imagine the pressure to appeal to advertisers and businesses is going to be greater. A good example is the new Promoted Post which allow brands to set a nominal budget for “sponsored” posts to appear within news feeds (kinda like Twitter’s Promoted Tweet feature).
Not to worry, I’m sure the design team at Menlo Park will get around to fixing the usability issues… if the marketing team could stop telling the development team to skip the QA team.