I recently launched the ecommerce site for start-up cookie company StaceyLu Confections based out of Weston, CT. They specialize in custom-made cookies for corporate and private events. I was hired to do logo design, website design and development (used osCommerce as the ecommerce platform), and to design a newsletter template for Constant Contact.

In addition to the server-side stats I also enabled Google Analytics (you can never have too many metrics when it comes to tracking your return on investment). Along with this came server-side search engine optimization (SEO) which includes something relatively new, submitting XML sitemaps to Google (and others). I used the free sitemap generator XML-Sitemaps.com for StaceyLu (for small shops the free version is more than adequate). The site has been live for a few weeks now so go buy a cookie already.

Aside: when asked to do the newsletter design I decided to take the plunge and learn the special Constant Contact mark-up language for creating email templates. Already familiar with XML I didn’t have any problem getting up to speed and creating the first newsletter using my new StaceyLu template. Ahh, but here’s the rub, Constant Contact does NOT allow you to keep your custom template on their server so it would be available the next time around. To do this, you have to pay them $600! Given I did all the work, this felt like a crude bait and switch. A workaround is to upload the template code each time you compose a newsletter but this is not a practical thing to ask a client to do (who was taking over the task).┬áNeedless to say, I was a bit peeved. I ended up redoing the newsletter using one of Constant Contact’s built-in templates (not nearly as chic). Going to use MailChimp next time!

{Ed. Note 12/19/06: I was interviewed by The Hour (Norwalk, CT) about my viral marketing campaigns and the StaceyLu website was pictured along with the article. Free publicity for StaceyLu but honestly not sure why the paper grabbed that picture, it has nothing to do with viral marketing. }

{Ed. Note 3/30/10: StaceyLu is no longer a cookie company. The site is being converted into a blog about “personal growth” or something like that. It has been many years, often are the whims of start-up entrepreneurs. Still, it was interesting work at the time. }