As web developers we are constantly tweaking our sites for every nanosecond of efficiency. Some of us can recall the days when web surfers had to (gasp!) dial-up on 300 baud modems to connect to the Internet. We are concern with website optimization because we’re good programmers but we’re also good marketers.┬áIf you don’t engage your visitors within 10 seconds, they are gone.

No company appreciates the need for speed more than Google. Over the years Google has provided webmasters a cadre of optimization tools but the one that I want to revisit today is Page Speed Online. Type in a web address and Google returns a Speed Score along with suggestions on how you can improve your site’s performance. This could be anything from leveraging browser caching to minifying your JavaScript and CSS files. To help organize your time, suggestions are prioritized as follows:

  • High priority. These suggestions represent the largest potential performance wins for the least development effort.
  • Medium priority. These suggestions may represent smaller wins or much more work to implement.
  • Low priority. These suggestions represent the smallest wins.

The really cool thing is that the suggestions change depending on whether you view the site via a desktop browser or a mobile device. Given more and more people are now surfing the Web on smartphones and tablets (upwards of 60% and growing fast), this is extremely beneficial to site owners and mobile marketers alike.