The owners of the New York Gift Company came to me late into the holiday season to get their ecommerce site up and running before December (for anybody in retail relying on the Christmas bump knows this is too late but the client was really ramping up for Valentine’s Day). Nevertheless, I worked very closely with the owners on everything from product photos to search engine keywords in order to have the site ready for holiday shoppers. The ecommerce used was Yahoo! Store which helped expedite the security issues and New York Gift Company was up and running on 12/1.