This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Move Over Hotstepper

    Now that the New York Fashion Week is behind us I can contribute to the post-show noise if for no other reason then it makes for good SEO.

    Admittedly, I’m not much of a fashionista or stylephyle or even a clothes horse but I am something of a music buff (just cruise this site) so this post is less about Prêt-à-Porter (though I do like their wit) and more about the Prêt-à-Porter theme song. No, not the soundtrack to Robert Altman’s 1994 black comedy starring Sophia Loren. I’m talking about “Get the Look” by Pablo Avion that is destined to become the biggest runway runaway hit since Ini Kamoze’s “Here Comes the Hotstepper”. And get this, Pablo is releasing his next two singles on 8-track cartridges! Why? Because he can and it is retro-cool. His musical style is eclectic and sometimes reminiscent of bygone days. This little ditty sounds a bit like a snarky Herman’s Hermits.

    Baby, you’re gonna’ get the look
    I know I’ll catch you in the center
    Before you bait the hook
    Baby, you’re gonna’ make it real
    I know you’re gonna’ come out angling
    No matter what I feel

    One day, prêt-à-porter
    You’re gonna’ have it, your little way
    You’re gonna’ splash it, in West L.A.

    ‘Cause, you’ve got the look
    Just like Antonioni’s Blow Up
    But you keep me hangin’ on
    Just like some B-film makeup artist, on the run

    Baby, you’re gonna’ model right
    I know you’re gonna’ come out squawking
    You’re gonna’ last all night
    Baby, you’re gonna’ rule the scene
    I know you’re gonna’ put on purple
    To make the queens all scream

    One day, prêt-à-porter
    You’re gonna’ have it, your little way
    You’re gonna’ splash it, in West L.A.

    ‘Cause, you’ve got the look
    Just like Antonioni’s Blow Up
    But you keep me hangin’ on
    Just like some B-film makeup artist, on the run

    Baby, one day I’m gonna’ prove
    All the things you had to gain by staying
    All the things you’ll lose

    One day, prêt-à-porter
    I’m gonna’ mack it, I’m gonna make my way
    To L.A., I’m gonna’ smash it

    ‘Cause, you’ve got the look
    Just like Antonioni’s Blow Up
    But you keep me hangin’ on
    Just like some B-film makeup artist, on the run

    You’ve got the look
    Just like Antonioni’s Blow Up
    But you keep me hangin’ on
    Just like some B-film makeup artist, on the run

    If you’re really interested in the actual runway music from New York Fashion Week, Alyssa Vingan put together this playlist for Maire Claire.

    This month’s Cool Tool post goes to FFFFallback, a handy little bookmarklet that lets web designers easily test different fallback fonts for their web-based creations.

    To install, simply drag the bookmarklet to your browser’s toolbar (only works for browsers that use WebKit such as Chrome, Safari, and FireFox). To use, simply click the bookmarklet and it will scan the current web page’s CSS for existing Web Fonts and list them on the right side of your browser along with input fields for changing the fonts and font styles (e.g. font-size, color, line-spacing).

    FFFFallback was created by two self-proclaimed “professional nerds” Josh Brewer and Mark Christian who eke out a living at a little known company called Twitter. You can download the source code on github.

    Looking for Web Fonts to fill out your @font-face tag, start with Google’s open-source fonts (with over 400 fonts). If you don’t mind paying a monthly fee for fonts then try Adobe’s Typekit (with over 700 fonts). There is a free plan under Typekit but you only have access to a “trial library”  (at last count 192 fonts) and requires you to display the Typekit badge.

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    The first Facebook Marketer Conference will be held in NYC on February 29, 2012, but it is by invitation only. However, if your invite got lost in the mail, you can still catch some of the event real-time on the fMC website, including key presentations from Facebook’s global marketing solution team (i.e. Sheryl Sandberg, Chris Cox, and David Fischer).

    One of the hot features to be unveiled at the conference is Facebook Timeline for Brands. Timeline for individuals was introduced at F8 in September as a new profile page format which generates scrapbook-like collages of status updates, photos, and videos spanning user’s entire history on Facebook (watch video below). For brands, it is an opportunity to create a more intimate relationship with the user by “seamlessly” integrating with their daily lives.

    Timeline, along with Facebook’s other new feature Gestures, opens up the door to a more meaningful way for brands to interact with consumers. But just like the Photo Tagging Auto-Suggestion of last June it is a slippery slope, raising concerns over privacy and the perception that we are commercializing our most private moments. These things tend to be self-correcting though and can’t honestly fault companies for exploring new avenues of engagement. For now, it will be interesting to see how it all shakes out.

    To say Arnold Schwarzenegger is (was) big in Japan is probably too obvious but the way this guy chows down noodles is kinda kimi warui. Most of these video clips come from Japander.com which defines japander as a western movie star who uses his or her fame to make large sums of money in a short time by advertising products in Japan that they would probably never use. It is surprising just how many big name celebrities do some pretty crappy commercials abroad. Hey, it is all about the Fukuzawas. Fun for us nevertheless.

    Logan Mouse

    This is one of the best mashups I’ve seen and one of my favorite pieces from San Antonio artist Alfredo “Freddy” Lopez Jr. This is what happens when Mickey and Logan start hanging out. You can buy this print and many others on the artist’s website Lopez Studios.

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