This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    The Medium is the Message

    This music video is actually an interactive game. The game is about delivering a message. And just like the misprinted title of Marshall McLuhan’s 1967 bestseller, the “massage” can change if you’re not careful.

    The video and the game were created by New York- Tokyo-based creative agency Party for the single release Bell by Japanese rock band, androp (Party also did this video for the band’s previous single Bright Siren). Listeners get to be part of the music video as they play the game.

    Type in a message to create an animal (which varies from a rabbit to an elephant depending on the number of words). Using the space bar and arrow keys, try to avoid obstacles that come at you to the beat of the music.

    Each time you hit into an obstacle, a letter of your message changes. You’re challenge is to make sure your message stays intact to the end of the song. Then you can send the message and the game played to your friends as a music video.

    Brilliant concept all around. Nicely illustrated and well executed. Reminds me a bit of The Polyphonic Spree’s The Quest for the Rest by Amanita Design.

    Happy Valentine’s Day 2012

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    Originally created for print, two in a series of adverts done for tutor match-making company Tutoring Match can still be found on their website (which we also did).  Keeping it simple but clever.


    The 3rd Street Stamford Chapter of Business Networking International (BNI) is delighted to welcome Congressman Jim Himes to speak at our weekly meeting Monday, February 13th at 8am at Atria Senior Living, 77 Third Street in Stamford.

    From navigating the health care and tax systems to helping local companies learn about new opportunities, Congressman Himes is committed to helping small businesses in Connecticut’s 4th Congressional¬†District.

    If you are a small business owner in Stamford, and would like to visit as a guest on Monday to meet members of the chapter, to hear Congressman Himes speak, and to find out more about how joining BNI can help you grow your business, please contact chapter vice president Steve Watson at 203.674.8595.

    Business Networking International (BNI) is the largest business networking organization in the world. BNI teaches members the “Givers Gain” philosophy of networking to build businesses through trusted relationships. Each local chapter is composed of business owners from many different professions, and the power of the format is that only one member from each profession is represented within a chapter. Members meet weekly and refer business to each other. For more information visit the BNI website or visit the 3rd Street BNI Chapter on Facebook.

    {Ed. Note 2/14/12: Just a post-show update, several media outlets covered Congressman Jim Himes’ visit to the 3rd Street BNI, including News 12 CT (below). We had a good turnout, a lot of interest from potential new members, a great event all around thanks to our members and especially to our leadership team.}

    Modern Vintage Cool

    Perhaps it is the book lover in me or maybe I love mashups that work — anyhow — kudos to Twelve South for their BookBook for the iPhone 4/4S. A vintage-style leather case for your favorite smartphone and a wallet for everything else you need a wallet for. It retails for $59.99 but I’ve seen it for $55.52 on Amazon. There is also a BookBook for the iPad/iPad2 and the MacBook Air.

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