This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    No real surprise. It was a close-matched game against two long-time East coast rivals. And the Giants win in the final quarter made for great TV.

    According to Nielsen TV, the game set a record 111.3 million viewers.

    But the bigger news are the record-breaking stats in the social media space with Bluefin Labs reporting over 12 million social media comments. In the final three minutes of the game Twitter reported an average of 10,000 tweets per second (peaking at 12,233). And, wow, no fail whale.

    This year every major Super Bowl advertiser had a Social TV component, from Coke’s cartoon Polar Bears to Clint Eastwood’s spot for Chrysler. Some faired better than others. Some probably would have faired better had they not released their ads online before the big game.

    Cory Bergman does an excellent rundown of all the worthy Social TV hooks over at Lost Remote. Check it out.

    “Cat Breading” Saves Wonder Bread!

    Okay. Not really. Not yet.

    But this latest Web craze got a big bump last night when Stephen Colbert announced on his Comedy Central show that he was investing the remainder of his SuperPAC in the “cat breading” meme. Earlier, Jimmy Kimmel aired this “cat breading” PSA during his opening monologue.

    With exposure like this, it is now only a matter of time before everyone from grandma to Katy Perry will be pushing their kitty’s puss through a slice of bread and uploading the photos to Facebook. And if that bread be Wonder Bread then it may just pull Hostess Brands out of Chapter 11. Scoff if you must but lets not forget the Diet Coke and Mentos Geyser craze of 2007. The video “experiments” that put on the map and boost Mentos US sales by nearly 20% that year (the highest ever for the company at the time). And though Coca Cola was not too pleased initially, they came around to sponsor several of the videos and even promoted a competition for people to submit their own videos.

    If you haven’t figured it out yet, “cat breading” is one of those bizarre Internet phenomenons that is so inane it is destined to become wildly viral. It began sometime last August but it really exploded recently after this article appeared on Gawker (where editor Adrian Chen explains how to actually “bread” your cat).

    Now, here Kitty, Kitty…

    {Ed. Note 2/23/12: I recently realized that the link to Jimmy Kimmel’s bit on cat breading has been redirecting to the top of the JML website even though the URL still reads leading many of you asking: WTF ABC? If we can’t trust you to keep your content put then there is really no point in linking at all. The old bait and switcheroo… thought I was buying albacore but got dolphin instead. I went looking for the PSA video elsewhere and it has indeed been pulled except on Hulu. For a moment, I thought ABC had succumbed to pressure from PETA or the feline mafia but no, it is just the terms of a content licensing agreement.}

    Social TV Buzz… Over Viggle

    Is Social TV the next big thing?

    Is Social TV poised to transform television?

    The buzz over at Ad Age certainly suggests it is. Ask serial media entrepreneur Robert F. X. Sillerman, the time for Social TV has come. Mr. Sillerman bought Gateway Industries last February (renamed it Function(x)) and this month released their first TV loyalty product called Viggle.

    With big brands like Verizon, Pepsi, and Burger King, on board as strategic launch partners (speaks volumes of Mr. Sillerman’s clout), all that remains is how nimble Viggle can be keeping viewers engaged. The risk being Viggle going the way of Groupon. Of course we’re not talking about getting 75% off from a local hardware store. There is a reason why consumer brands spend big bucks keeping their names top of mind.

    But for now you can get free make-up from Sephora or free movie tickets from Fandango just for checking into Viggle when your favorite shows are on. One thing is for sure, Social TV is something to watch.

    Want some more insight? Read Ad Age’s interview with Viggle’s president Chris Stephenson.

    No Time to Google?

    Let Me Google That For You is “hailed by many as a life changing experience” or at least according to the site’s BuySellAds page. Actually, it is basically a URL Shortener for Google search queries.

    Let’s see what’s up with Chuck.

    In protest of Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation currently before Congress, many websites are “going dark” today (such as Wikipedia, Reddit, and WordPress). The protest is apparently making an impact. As of this writing, the House has delayed bringing SOPA to the floor, the President has promised to veto it, and some members of Congress have reversed their support.

    Though protecting the creative works of artists from piracy is a noble effort, if you take a moment to read the wording of these proposals, it becomes clear they are overreaching (to put it mildly). Brad Plumer of The Washington Post does a nice write up explaining the proposals. You can also watch this video below. If you want to get involved, visit Fight For the Future website.

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