This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Twitter Web Analytics

    Christopher Golda, founder of BackType (the company behind BackTweet acquired by Twitter in July) and new tech exec for Twitter, announced today the impending launch of Twitter Web Analytics (not to be confused with Twitter Advertiser Analytics) which will help people measure exactly how much traffic their tweets drive to their websites, including how effective that Tweet Button really is. Twitter Web Analytics is currently in beta for a select few but expected to be made available for free in a few weeks. On the whole, a welcome (albeit surprisingly belated) addition to the Twitter platform which has been struggling to stay relevant in the ever escalating battle for social media influence.

    For our clients (where we manage and monitor their social media channels) we have seen as much as 22% of site traffic come from Twitter. More impressive is that these visitors appeared to be of the desired demographic, spending more time engaged with content than the average visitor. Combine this with Facebook and StumbleUpon and you got a pretty hardy social media machine churning out qualified leads to your website. Of course, with social media it is all about content. Good original content. Twitter Web Analytics will be yet another tool in our tool chest for measuring social media ROI.

    For over two decades personal trainer and fitness guru Chris Terenzio has been helping people of all ages get in shape, stay in shape, and live more healthier lives. When it came time to redesign his website, we did so with the same sense of purpose. This new website was built under an open-source content management system so that it is easy for Chris and his team to blog and add content as well as be ready to scale as the business grows.  In-Home Health & Fitness offers one-on-one training and indoor/outdoor fitness boot camps for groups and corporations throughout Fairfield County. In time, Chris plans to include exercise videos and sell his own personal line of products.

    To promote Cellcom’s First Love branded content project of 150 Israeli teenagers’ love stories, McCann Erickson, Tel Aviv, commandeers the URL address bar on participating websites. Visitors to these sites could view short love letters right inside the browser’s address bar which in turn led them to the First Love website simply by pressing enter. From a tech POV, this is kinda cool. From a marketing POV, it effectively raised Cellcom above the banner ad din and yielded a 1.86% Click Through Rate (CTR), 37 times higher than the average CTR in Israel. My only real issue is this “refreshing” of the URL clogs up the browser’s history rendering the back button useless.

    2011 Inc. 500|5000

    Every year in August Inc. compiles their distinguish list of the top 5000 fastest growing companies in the US. The top 500 are featured in the print version of the magazine’s September issue. I always find this list interesting; there is always something to learn by understanding how innovative entrepreneurs prevail even in the face of economic challenges and staunch competition. This year’s top spot goes to members-only online retail store ideeli.com which achieved a whopping 40,882% revenue growth in 3 years (from $189,510 in 2007 to $77.7 million in 2010).

    Near Field Communication (NFC) allows two devices to exchange information within close proximity of each other (a few inches). It is expected to become a widely used system for making mobile payments by smartphone. So no more plastic, just wave your iPhone or Android in front of an NFC reader to pay for that chai latte (and this is just the tip of the iceberg, there are far more cooler applications than this). The potential of NFC is big but somehow the NFC-obsessed Seth Planck of NFC Rumors has put it all into one beautifully rendered infographic he called Frictionless.