This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

  • Pages

  • Categories

  • Blogroll

  • Archives



    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media  initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

    CommentsComments Off

    New York City fashion designer Patricia Ordonez of PattyO Designs “recycles” old worn-out jeans and other second-hand clothes to create unique, stylish bags, aprons, and apparel for children and adults. Most recently she had the idea to convert leftover clothes into doggy blankets, beds, catnip toys, and so forth and donating the proceeds to Bidawee, ASPCA, and local animal shelters.

    answerYES Interactive teamed up with NY-based marketing firm Moss Appeal to revamp the PattyO website, adding ecommerce, a blog, and social media. At the same time, we helped plan a short PR strategy for the new year to promote Patricia’s popular These are my Ex’s jeans tote bags.

    Turn Any Website Into a Holiday Card

    The clever folks at Pop Art Productions have put together this festive little application called Holidize.Me where you can turn any website into a happy holiday greeting simply by entering the URL. A real time-saver if you want to create your own holiday card for your business or organization (especially for those who totally lack any whiff of imagination), replete with holiday music, snow bunny, and abominable snowman.

    CommentsComments Off

    Bartender Song by Rehab

    I like this song by Rehab (not to be confused with the song “Rehab” by Amy Winehouse) but it really messed up my Pandora station as the next thing the “music genome” did was inserted a whole lotta gangsta rap into my playlist (not cool, dude). Rehab is both southern rock and alternative hip hop! I know, Hank Williams meets Chamillionare but these guys pull it off.

    CommentsComments Off