This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Super Sexy Ads

    Never really believed that sex sells unless what you’re selling is sex(y). It does get your attention though and if that’s the point of advertising then it wouldn’t matter much if the concept was high or low(brow).

    These videos for Fortnight Lingerie by Toronto-based ad agency Red Urban not only use sex effectively to raise awareness for a unknown underwear brand but created PSAs that teenage boys will actually pay attention too. In addition to the videos below, there are other “goodies” to be had at the Super Sexy CPR microsite.

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    Having recently relocated from Florida to Connecticut, Dr. Jon Rosenblitt not only needed to get the word out that there is a new family dentist in town but also distinguish his practice from the rest (an already crowded space in Stamford). We worked with the good doctor to craft a website (his first one) that informed potential patients that Dr. Jon Rosenblitt Family Dentistry was the right choice for their oral health care. Through clever optimization of site structure, copy, and graphical elements, we were able to quickly drive awareness of the office to the top of local searches for key search terms like stamford family dentist in just one month. And this is only the beginning.

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    This social media campaign by Forsman and Bodenfors to promote IKEA’s new store in Malmo, Swenden was clever in part because it used Facebook’s existing (and familiar) photo tagging feature as well as the social network’s inherent viral capacity but, unfortunately, if you were to mimic this idea for yourself your profile would be promptly deleted.  Such a “contest” would make Facebook culpable which clearly violates social network’s Promotions Guidelines. Love the concept though but would rethink it as a proper Facebook Canvas Page or Wildfire App.

     

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    What started as a small theatre group out of Sing Sing in 1996 is now a full-service creative arts program for all of  the New York State Correctional Facilities known as  Rehabilitation Through The Arts. This is the sister site to Prison Communities International built under a WordPress CMS so RTA content managers can quickly and easily promote their unique performances.

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    All We Want to Do is Eat Your Brains

    One of my favorite songs from geek-god singer-songwriter Jonathan Coulton called Re: Your Brains performed in sign language by CaptainValor aka Stephen Torrence (probably best known for his ASL rendition of the Myley Cyrus song Party in the USA). Happy Halloween!

    Heya Tom, it’s Bob from the office down the hall
    It’s good to see you buddy, how’ve you been?
    Things have been OK for me except that I’m a zombie now
    I really wish you’d let us in
    I think I speak for all of us when I say I understand
    Why you folks might hesitate to submit to our demand
    But here’s an FYI: you’re all gonna die screaming

    All we want to do is eat your brains
    We’re not unreasonable, I mean, no one’s gonna eat your eyes
    All we want to do is eat your brains
    We’re at an impasse here, maybe we should compromise:
    If you open up the doors
    We’ll all come inside and eat your brains

    I don’t want to nitpick, Tom, but is this really your plan?
    Spend your whole life locked inside a mall?
    Maybe that’s OK for now but someday you’ll be out of food and guns
    And you’ll have to make the call
    I’m not surprised to see you haven’t thought it through enough
    You never had the head for all that bigger picture stuff
    But Tom, that’s what I do, and I plan on eating you slowly

    All we want to do is eat your brains
    We’re not unreasonable, I mean, no one’s gonna eat your eyes
    All we want to do is eat your brains
    We’re at an impasse here, maybe we should compromise:
    If you open up the doors
    We’ll all come inside and eat your brains

    I’d like to help you Tom, in any way I can
    I sure appreciate the way you’re working with me
    I’m not a monster Tom, well, technically I am
    I guess I am

    I’ve got another meeting Tom, maybe we could wrap it up
    I know we’ll get to common ground somehow
    Meanwhile I’ll report back to my colleagues who were chewing on the doors
    I guess we’ll table this for now
    I’m glad to see you take constructive criticism well
    Thank you for your time I know we’re all busy as hell
    And we’ll put this thing to bed
    When I bash your head open

    All we want to do is eat your brains
    We’re not unreasonable, I mean, no one’s gonna eat your eyes
    All we want to do is eat your brains
    We’re at an impasse here, maybe we should compromise:
    If you open up the doors
    We’ll all come inside and eat your brains

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