This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
  • Pages

  • Categories

  • Blogroll

  • Archives

     

  • SHOW / HIDE NAVIGATION

    Cool Tool of the Month: LastPass

    Tired of remembering all those passwords you need just to download an App or retrieve your email or post your latest party photo to Facebook? Then you’re going to love LastPass, the online Password Manager. It is free and a lot more secure than using password123 for all your accounts.

    Alma

    Alma is an eerily wonderful short by former Pixar animator Rodrigo Blaas (his first). Originally done back in 2009, the short is currently in pre-production as a feature length film by producer Guillermo del Toro and DreamWorks Animation (due to be released in 2015).

    CommentsComments Off

    Launched new WordPress CMS website for Joshua Watson, a couples therapist based in Westport and Greenwich, CT.

    CommentsComments Off

    OMG LOL Turns 20!

    This day in 1992, test engineer Neil Papworth sent the simple text message “Merry Christmas” from his computer to the phone of Richard Jarvis, and since then, there has been over 6.1 trillion messages sent in the intervening two decades. That’s roughly 193,000 text messages per second.

    It seems kind of oxymoronic given how smart our smartphones have become that so many of us pay for a less efficient form of communication. Neil must be ROTFLOL.

    It seems that there is more and more yoga in my advertising these days.

    Agencies have found a new tact in the “sex sells” ideology, using yoga to push anything from corn chips to smartphones.

    For women, it is the immediate and visceral reaction to the strong, self-empowered feminine.

    For men, there is nothing sexier than a fit women… sweating (Ron Harris understood this back in the 80s).

    Casio G’zOne Commando

    Hey, a little rough with that cell phone… good thing it is as tough as she is.

    Equinox

    Whoa! Where can I learn to do that?

    I’ve always said sex doesn’t sell, it gets your attention. Getting your attention, however, doesn’t mean you’re going to remember anything about the product if the “sex” has nothing to do with said product. For example, this Pão cu Manteiga commercial from Brazil (warning NSFW). Good for a chuckle but is this really the right message you want to convey for butter (would have liked to been a fly on the wall during that pitch).

    Using sex in advertising requires balance. Be clever, relevant, and sexy.

    In the ads above, both do it well but I have to give the edge to Equinox. A little voyeuristic given the sleeping “boyfriend” in the background but the camera angles keep it clean… watching Briohny Smyth do yoga in her underwear is like watching a performance artist.

    CommentsComments Off