Just when you were getting used to organizing your Circles on Google+ a new kid hits the block: Pinterest. This nubile social media site describes itself as a “virtual pinboard” designed to bridge the gap between your real life and your online one. But you can think of it as a sexy blend of Facebook, Twitter, and Tumblr.

In just six months Pinterest has skyrocketed to 11 million strong, making it the latest social media darlin’ on the Web. And it would seem investors are as infatuated as the early adopters, pinning $37 million on the 8-person start-up. For sure, Pinterest is easy to use and easy on the eyes. I’m certainly more eager to go out on a date than I was when my cousin set me up with Tumblr (but that was in ancient times when computers had vacuum tubes, powered by mice in steel wheels).

Alas, I guess I’ll have to add yet another social icon to this blog.