To help boost engagement with potential “parents” of maltese and yorkie puppies, breeder Connie Schaub of the Prairie View Kennel commissioned this casual game based on the classic memory match… with a unique marketing twist. The photos featured were of real puppies available for adoption real-time!

The game was designed to be dynamic so photos linked (at the end of the game) to the adoption page of each puppy. The viral dividends of this idea seemed quite large but, alas, were never realized due to the lack of internal support. It ended up as just a page on the Kennel website, which still became the most popular page on the site, driving a great deal of traffic over many months.