Is Social TV the next big thing?

Is Social TV poised to transform television?

The buzz over at Ad Age certainly suggests it is. Ask serial media entrepreneur Robert F. X. Sillerman, the time for Social TV has come. Mr. Sillerman bought Gateway Industries last February (renamed it Function(x)) and this month released their first TV loyalty product called Viggle.

With big brands like Verizon, Pepsi, and Burger King, on board as strategic launch partners (speaks volumes of Mr. Sillerman’s clout), all that remains is how nimble Viggle can be keeping viewers engaged. The risk being Viggle going the way of Groupon. Of course we’re not talking about getting 75% off from a local hardware store. There is a reason why consumer brands spend big bucks keeping their names top of mind.

But for now you can get free make-up from Sephora or free movie tickets from Fandango just for checking into Viggle when your favorite shows are on. One thing is for sure, Social TV is something to watch.

Want some more insight? Read Ad Age’s interview with Viggle’s president Chris Stephenson.