My niece started playing basketball, so I offered to be the official sponsor of the Stamford Young Timers Basketball League for the 2007-2008 season. Besides attending the games and cheering on our players, I covered the cost of their uniforms. Apparently it was the first time an interactive agency had sponsored (usually it is a plumbing store or insurance company) as having teenage girls wearing tees that read “answerYES” raised more than a few eye-brows from parents.