New online support community DivorceCandy offers content and services to help divorcees move on and stay positive. Leveraging social media as an integral part of their PR initiative, we created this Twitter  Revamp, Rejuvenate and Rebuild Sweepstakes that invited people to tweet their “life after divorce” stories for a chance to win prizes pertinent to the cause. The sweeps ran for 3 weeks in April with one winner per week. It generated over 500 entries, drove thousands of visits to the website, and grew Twitter followers into the triple digits.