No real surprise. It was a close-matched game against two long-time East coast rivals. And the Giants win in the final quarter made for great TV.

According to Nielsen TV, the game set a record 111.3 million viewers.

But the bigger news are the record-breaking stats in the social media space with Bluefin Labs reporting over 12 million social media comments. In the final three minutes of the game Twitter reported an average of 10,000 tweets per second (peaking at 12,233). And, wow, no fail whale.

This year every major Super Bowl advertiser had a Social TV component, from Coke’s cartoon Polar Bears to Clint Eastwood’s spot for Chrysler. Some faired better than others. Some probably would have faired better had they not released their ads online before the big game.

Cory Bergman does an excellent rundown of all the worthy Social TV hooks over at Lost Remote. Check it out.