This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Commissioned by NYC marketing company Moss Appeal to develop branded content for DirecTV Ad Sales team’s social media¬† initiative, which included a Twitter page, a Facebook page (with two custom apps), and this interactive DirecTV Perfect Match Game that utilized video outtakes from DirecTV’s popular programming.

    The game also featured a Bobble Yourself viral marketing component where participants could upload a photo to create their own bobblehead with a personalized URL that featured them on the game’s microsite. This created greater engagement and encouraged more sharing through email and social media.

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    answerYES Interactive is a co-sponsor of this year’s Business Smart Tools Conference held at the Stamford Marriott on Tuesday, May 15, between noon and 6pm. I will also be speaking on the virtues of social media and viral marketing. In exchange for this honor, I donated my time in creating the official Conference website.

    {Ed. Note 11/15/07:  Conference has ended and the site has been archived.}

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    answerYES Interactive featured in Business section of The Advocate for its redesign of the Prison Communities International website. I had a very cordial conversation with Richard Lee, the Business Editor for The Advocate, in which we delve into Web 2.0 design, viral marketing, and how nonprofits can benefit from emerging technologies like social media. You can read the entire interview here.

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