This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

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    eBay’s Minimalist Logo Redesign


    It is hard to believe it but eBay is turning 17.

    To help celebrate, the company is introducing a new logo design.

    A minimalist design… simple Univers Extended font type and fast-food color scheme (popular with companies in the 90s), not a radical departure but better than the old one. Settle down there e-b-a-y and act your age.

    The new logo will roll out to the website and advertising in October but eBay has produced a niffy one page website using HTML5 (clever parallax scrolling effect).

    Now if they did something about their main website. Ugh.

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    Zappos 10 Core Values

    Last night I caught Zappos’ CEO Tony Hsieh on The Colbert Report expounding on how a great brand starts with a great culture. He invited the audience to Google Zappos’ 10 Core Values and so I did (below).

    1. Deliver WOW Through Service
    2. Embrace and Drive Change
    3. Create Fun and A Little Weirdness
    4. Be Adventurous, Creative, and Open-Minded
    5. Pursue Growth and Learning
    6. Build Open and Honest Relationships With Communication
    7. Build a Positive Team and Family Spirit
    8. Do More With Less
    9. Be Passionate and Determined
    10. Be Humble

    Over the years I have read interviews and articles about Zappos and its unflappable helmsman and so I had been familiar with the “happiness” philosophy already and how Zappos offers $2,000 to new hires who may want to leave after their first week of training (the company wants employees to feel their job is more than just a paycheck).  In this age of corporate greed and flagrant irresponsibility, it is refreshing to see some businesses strive to adhere to higher ideals than short-term profits. But despite this feel good culture, it is important to remember that Zappos’ success (much like its parent company Amazon) took 10 years and a lot of venture capital.

    Gauging Anxiety Around the World

    If you ever wondered just how nervous other countries are about terrorism and the economy then surf on over to AnxietyIndex. The site is brought to you by international marketing communications company JWT as a tool to help brands gauge consumer anxiety.

    In times of heightened consumer anxiety, what brands need is real-time data that can help them navigate a rapidly changing landscape—they need answers to new questions and a point of view on the types of businesses and business practices that will emerge.

    The index examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries, such as the cost of health care, the cost of living and job security.

    The idea is if you understand what consumers are worried about then you can make a more informed decision about your marketing strategy.

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    Foxboro Consulting is a strategic, integrated marketing firm located in southern Connecticut that has been helping B2B and B2C businesses for over 15 years. We have collaborated with Foxboro on several projects, including online marketing for our clients; they finally got around to revamping their own website (the whole cobbler’s children thing).  This was a major overhaul, creating a new site architecture and SEO strategy within a customized WordPress CMS (though we did keep the teal color scheme and animated fox logo).

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    Local cable news affiliate News 12 anchor Becky Surran and I discuss viral marketing trends on 12 On The Money, include Diageo’s ground-breaking YouTube hit Tea Partay viral video (below). I say “ground-breaking” not because the concept is unique (it’s not) but it marks an attitude adjustment with marketing executives at big consumer brands, that is, a willingness to invest (significantly) in emerging social channels.

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