This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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  • SHOW / HIDE NAVIGATION

    To promote Cellcom’s First Love┬ábranded content project of 150 Israeli teenagers’ love stories, McCann Erickson, Tel Aviv, commandeers the URL address bar on participating websites. Visitors to these sites could view short love letters right inside the browser’s address bar which in turn led them to the First Love website simply by pressing enter. From a tech POV, this is kinda cool. From a marketing POV, it effectively raised Cellcom above the banner ad din and yielded a 1.86% Click Through Rate (CTR), 37 times higher than the average CTR in Israel. My only real issue is this “refreshing” of the URL clogs up the browser’s history rendering the back button useless.

    For a limited time Google is offering $75 to get started with Google AdWords. Obviously, $75 is not much of an ad spend but if you were curious about AdWords, it is a safe way to try it without costing anything. Google allows you to run ads until the $75 is spent, no need to supply a credit card.

    Here is the SlideShare from a 10 minute presentation on Facebook advertising I gave at last week’s BNI meeting. Feel free to share and download.

    It was already October when the owners of Greenwich Pool Service approached us with the idea to sell kiln dried firewood strictly through the Web as a means to offset their Summer business. Fortunately, it has been a warm start to autumn and because their target market for firewood was the same as for pool services, coming late to the game had little or no impact. Still, we had to design a logo and build an ecommerce website in record time (we opted to use Google Checkout for the ecommerce). Within two weeks Fire It Up Firewood was online and open for business!

    To help spread the word, we did an email and a direct mail invitation to the company’s existing customers as well as an ongoing Google AdWords Pay-Per-Click (PPC) campaign that has already yielded high conversion rates. In addition, our smart approach to organic Search Engine Optimization (SEO) has placed Fire It Up Firewood at the top of search engine results pages for highly coveted key phrases like kiln dried firewood and firewood delivery within a week of launch. Needless to say, we hit this one out of the park and our client was pretty impressed. We aim to impress.

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    Decided to post the inline Flash promo I did for Doctors Foster and Smith (pet supplies) that never saw the light of day. Plush Halloween characters for that special canine in your life.

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