This site showcases the (mostly) digital work of Andrew DiFiore from both Virtual Arts Studios and answerYES Interactive as well as random thoughts and experimental projects too volatile to be contained anywhere else.

 
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    Viddler Moving On

    Viddler sent out emails today stating that they will be closing all personal and free accounts, focusing exclusively on video for business, no longer trying to compete with YouTube and Vimeo. I was one of the early adopters of Viddler back in 2007 but I also own a MySpace account and honestly, I cannot recall the last time I’ve logged into either one. The only worthwhile note is this sort of thing reminds me just how old I’m getting. Quick, open up a SnapChat account.

    Read the entire message on Viddler’s blog here.

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    Top 5 Fastest Discontinued Tech Products

    This video by Marques Brownlee of MKBHD: Quality Tech Videos takes us down (out of) memory lane, reminding us that even “giants” stumble once in awhile.

    Alas, poor Power Mac G4 Cube! I hardly knew thee at all.

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    YouTube Insights July 2013

    Sorry, John Stewart, but YouTube tops more viewers than Comedy Central in the most sought after age group of 18-34 year olds.

    The first of what Google promises to be a quarterly event, YouTube Insights brings you the latest statistics, trends, and insights on online video from across YouTube and Google. Download the entire report for free (and without giving up your email address) here. A very interesting read indeed.

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    Sail by AWOLNATION

    Late discovery of AWOLNATION and their song Sail thanks to the freaky lip-sync rendition by a bedraggled Shawna Howson (Nanalew) and Tessa Violet (MeekaKitty). Not exactly sure how I stumbled upon Nanalew’s YouTube channel but her videos are worth a peek.

    Now I find Sail featured everywhere from The Good Wife promo to BASE Jumper Jeb Corliss’ “Grinding the Crack” wingsuit video. Not bad for the band’s first single but I suppose given the band’s frontman is Aaron Bruno (from Under the Influence of Giants), not too surprising.

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    It seems that there is more and more yoga in my advertising these days.

    Agencies have found a new tact in the “sex sells” ideology, using yoga to push anything from corn chips to smartphones.

    For women, it is the immediate and visceral reaction to the strong, self-empowered feminine.

    For men, there is nothing sexier than a fit women… sweating (Ron Harris understood this back in the 80s).

    Casio G’zOne Commando

    Hey, a little rough with that cell phone… good thing it is as tough as she is.

    Equinox

    Whoa! Where can I learn to do that?

    I’ve always said sex doesn’t sell, it gets your attention. Getting your attention, however, doesn’t mean you’re going to remember anything about the product if the “sex” has nothing to do with said product. For example, this Pão cu Manteiga commercial from Brazil (warning NSFW). Good for a chuckle but is this really the right message you want to convey for butter (would have liked to been a fly on the wall during that pitch).

    Using sex in advertising requires balance. Be clever, relevant, and sexy.

    In the ads above, both do it well but I have to give the edge to Equinox. A little voyeuristic given the sleeping “boyfriend” in the background but the camera angles keep it clean… watching Briohny Smyth do yoga in her underwear is like watching a performance artist.

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