Last night I caught Zappos’ CEO Tony Hsieh on The Colbert Report expounding on how a great brand starts with a great culture. He invited the audience to Google Zappos’ 10 Core Values and so I did (below).

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

Over the years I have read interviews and articles about Zappos and its unflappable helmsman and so I had been familiar with the “happiness” philosophy already and how Zappos offers $2,000 to new hires who may want to leave after their first week of training (the company wants employees to feel their job is more than just a paycheck).  In this age of corporate greed and flagrant irresponsibility, it is refreshing to see some businesses strive to adhere to higher ideals than short-term profits. But despite this feel good culture, it is important to remember that Zappos’ success (much like its parent company Amazon) took 10 years and a lot of venture capital.